Treasure box

H@L Halchitect Treasure box architecture project - image 1
FLAGSHIP STORE FOR HEALTHCARE COMPANY
Architectural Design KC Huang
JJ Chang, DYM, LA Hunag
Consultant TDI design
Client Ma Kang Healthcare Holding Limited
Location Donggang township, Pingtung county, Taiwan ROC
Dimension 5 stories
site area/ 1800(m2)
floor area/ 2400(m2)
Construction structure system / RC
Material/ceramic tile,
stone coating, wooden frame,
wood ceiling
Construction Period 2013.12~
Category Public building, commercial building
FLAGSHIP STORE FOR HEALTHCARE COMPANY

The flagship store is setup to create the brand image by sharing the story of the brand. Story telling is essential in the concept. Thus, we create the space to tell the stories. First, we need to attract people. When they are intrigued and step in , the enchantment starts.

In continuous with the patio, the open auditorium with two story high is designed to integrate the space around it. This big staircase can be the passage or the auditorium when you set up the backboard and start to tell the story.

We use different material to enhance the ‘box’ shape in order to convey the concept of herbal medical shelf in traditional Chinese pharmacy. It is rather abstract so that you can also think of it as the drawers, a pile of books, or treasure boxes, in which preserve all the recipes of healthcare.

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